Borrowers know you before they call.
Your story and your answers are there when they look.
Video and photos for mortgage brokers
Every lender says they care. Show borrowers what that looks like.
Borrowers and agents decide who to trust before they call. We film real conversations with your team and your clients, and turn one day into a year of videos and photos, with a plan for where each one goes.
Start with a Strategy Map · $1,500, credited toward Foundations
Borrowers get to know you first
Agents have something to send
A year of posts from one day- A 12-month plan
- Borrowers get to know you first
- Agents have something to send
- A year of posts from one day
- A 12-month plan
The problem
Borrowers can’t tell lenders apart, so they shop on rate.
The best reasons to choose you live in your head and in your closed loans. Borrowers never see them. Their feeds are full of generic posts and AI slop that all sound the same.
Posting your own story helps, but you are busy, so your feed goes quiet. And when an agent needs a lender to recommend, they send the one they saw last.
The solution
One day of filming gives you a year of posts.
One day of filming gives you a library of videos and photos. You post from it all year.
Agents have something to send.
A video is easier to share than a recommendation from memory.
You stop starting over.
A year of posts, and a plan for what goes where.
Case study · DG Lending
What one filming day built for DG Lending.
We filmed the team and their clients in one day and built a library they post from for months.
60videos
150photos of the team at work
1guide for putting it all to work
From the DG Lending library
The main videos from the same day of filming.
DG Lending
Overview
Mortgage broker or bank: why the difference matters
DG Lending
Client story
Self-employed, two homes, closed 75% faster
DG Lending
About us
A team that has worked together for 20 years
DG Lending
For investors
A property a year, financed the right way
This project came before Foundations became a fixed package.
DG Lending
“Pillar & Frame has been amazing for my business! They really care about their customers and are so helpful. I highly recommend this company!”
How it works · The Pillar & Frame Method
Before we film, we learn your business.
Planning comes before the camera. Then one day of filming, and a plan for where every piece goes.
What you get from the planning
Your message guide
One document that every video and caption is checked against, so everything sounds like you.
- 1
Get started on your own time.
A short video and a few links. No meeting needed.
- 2
Tell us about your business.
A short survey about your borrowers, your wins and your stories.
- 3
We study your borrowers.
We read your reviews and the questions borrowers ask, before anyone picks up a camera.
- 4
One planning call.
One hour to agree what you want to be known for. We call it your North Star.
The offer
Plan the year. Film it in one day.
Borrowers, past clients and agents, planned month by month. Start with a Strategy Map and grow into the whole year.
Step 1
Strategy Map
$1,500
A survey, one call and a 12-month plan.
Credited toward Foundations within 30 days.
Step 2
Foundations
$7,500
One filming day: 3 core videos, 6 short clips and 50+ photos, shot to your plan.
Includes the Strategy Map.
Step 3
Foundations Complete
$12,500
The whole year: 24 clips and 12 months of emails, check-ins, review requests and referral asks.
Includes the Strategy Map. Paid in 3 installments.
Step 4
Monthly Activation
$2,500 a month
We run the plan in our system and film fresh content every 6 months.
Requires Complete. 6-month minimum, then $2,000 a month.
The guarantee
The Pillar & Frame Promise.
We get it right.
If something isn’t right, we keep working on it until it is.
Book a free Proof Plan Session See every step, month by month
We take two projects a month. First come, first served. Not ready to talk? Get a free Trust Gap Audit.
What do I get?
It starts with a Strategy Map: a survey, one call and a 12-month plan for borrowers, past clients and agents. Foundations adds one filming day: 3 core videos, 6 short clips and 50+ photos. Complete covers the whole year: 24 clips and 12 months of emails, check-ins, review requests and referral asks.
How much of my time does it take?
A short survey, one call and the filming day. Then you share your notes, and we edit until it is right.
What if I do not like a video?
The Pillar & Frame Promise covers it: we get it right. If a piece isn’t right, we keep working on it until it is.
Is there a monthly commitment?
No. The Strategy Map, Foundations and Complete are one-time. Monthly Activation is optional, after Complete, with a 6-month minimum.
Do you run paid ads?
No. It is made for your own website, profiles and follow-up emails, not for ads.
Next step
Let’s plan your year of posts.
One day of filming gives you a year of posts that keep working between loans.
Book a free Proof Plan SessionOne day of filming. A year of posts.
Backed by the Pillar & Frame Promise. Not ready to talk? Get a free Trust Gap Audit.