For IT services and cybersecurity firms
You resell the same platforms as every other partner, so buyers can’t tell you apart. We film your founder and engineers for one day and turn it into case studies, explainers and weekly LinkedIn content, planned so your vendor’s co-marketing funds can help pay for it.
Start with a Strategy Map · nothing sensitive on screen without approval
The problem
Your vendor hands every partner the same decks and the same demo videos. Add AI-written posts that all sound alike, and a CIO comparing three firms sees the same thing three times.
What sets you apart is your people: your founder, your engineers and how you work. Buyers rarely meet them before the first call, and most firms only post when someone has time.
What you get out of it
Buyers meet your founder and engineers on camera, explaining real work in their own words. That’s the one thing a competitor can’t copy.
One capture day feeds months of posts, so you show up every week instead of once a quarter. Buyers notice who is always there.
Content that features your vendor’s technology can qualify for their co-marketing funds. We plan it that way from the start.
Your founder on why the firm exists and how you think about risk.
How an engagement actually runs, so a CIO can picture working with you.
An engineer and a client on a real project, with names left out where needed.
Answers to the doubts buyers raise: size, vendor bias, “we already have an MSP.”
Short demos and explainers built for your vendor’s co-marketing rules.
Your team at work, for LinkedIn, proposals and job posts.
Case study · Frontier Technologies
An IT services and cybersecurity firm led by second-generation CEO Reshma Moorthy, competing with firms many times its size. Our longest-running client, since April 2025.
Podcast sets and filming days with Frontier, July 2025 to September 2026.
What it turns into
“I was the only woman in a room with twelve engineers…”
A personal story from Reshma about earning trust in a technical room.
“Building the agent is about 20% of the work…”
A thought-leadership post with a graphic we designed: build above the water, operate below it.
“83% of companies are rolling out AI agents…”
A point of view on AI readiness, written with Reshma for buyers planning their first agents.
Impressions from Reshma Moorthy’s LinkedIn analytics, 22 August 2025 to 21 August 2026.
What we learned
Reshma’s most-engaged post was about sitting in a car with her mother, who founded the company. It was a story only she could tell.
Partner content · IBM Bob series
Every partner gets the same vendor demos. For Frontier, we put their own David DiRamio on camera as IBM Bob, IBM’s AI development partner, and wrote the hooks and captions for LinkedIn and Instagram. Product claims stay IBM’s.
Legacy code
“What if your AI dev tool actually understood your legacy code as well as your senior architect, but never stole their favorite mug?”
Engineering pipelines
“If I could hire ten more Bobs for our engineering pipelines, I’d do it tomorrow.”
Filmed September 2026 for Frontier Technologies. Hooks from the post captions.
Partner funds
Many vendor partner programs set aside co-marketing or development funds for content that features their technology. Most partners leave them unspent.
Most partner programs set rules: how much has to feature their technology, which logos go on screen, what counts as proof. We build the plan around them before we film.
The same day captures your vendor content and your own brand story, so the funds go further and you still sound like you.
Screenshots, on-screen logos and results reports, gathered as we go, ready for your claim.
Rules differ by vendor and program. We check what qualifies before we start; approval is up to your vendor.
The capture day
We write the questions for each buyer and each doubt before we arrive. Here’s the plan we used with Frontier.
From Frontier’s production guide.
How it works · The Pillar & Frame Method
Before the day, we write the questions for each type of buyer and check your partner program’s rules. On the day, we follow your security rules like any other vendor. Be as hands-on or hands-off as you like.
We make a story plan with you. On one call we work together on who you need to reach, what they need to hear and what we’ll ask. Already know what you want? We build on it. You approve the plan before we film.
We capture real moments. We film and photograph a real project as it happens: the work, the people doing it and the people it’s for. Our team is self-sufficient on the day, so there’s little disruption to yours.
You get it live, fast. We gather everyone’s notes into one list and edit until it’s right, so you skip the endless back and forth. Then you get a plan for where each piece goes: your website, Google, LinkedIn, emails and job posts.
The offer
CIOs, CISOs and your partners, planned month by month, from one day with your founder and engineers. Start with a Strategy Map and grow into the whole year.
Step 1
$1,500
A survey, one call and a 12-month plan.
Credited toward Foundations within 30 days.
Step 2
$7,500
One filming day: 3 core videos, 6 short clips and 50+ photos, shot to your plan.
Includes the Strategy Map.
Step 3
$12,500
The whole year: 24 clips and 12 months of emails, check-ins, review requests and referral asks.
Includes the Strategy Map. Paid in 3 installments.
Step 4
$2,500 a month
We run the plan in our system and film fresh content every 6 months.
Requires Complete. 6-month minimum, then $2,000 a month.
Travel is quoted separately. Extra days are $2,500. Want steady weekly content, like Frontier? Monthly Activation keeps it coming after Complete.
The guarantee
If something isn’t right, we keep working on it until it is.
We take two projects a month. First come, first served. Not ready to talk? Get a free Trust Gap Audit.
Security on site
Signed before filming. Escorted wherever you need it.
No client names, diagrams, badges or screens unless approved.
Nothing goes out until you and your technical lead approve it.
Certifications and numbers only as you have approved them.
Not if the right people say it. We write the questions for CIOs, CISOs and CTOs; your team answers in their own words.
Often, in part. Content that features a partner’s technology can qualify for their co-marketing or development funds. We check your program’s rules before we start and plan the day to fit. Approval is always up to your vendor.
No. Partner content is one part of the day. Most of it is your founder, your engineers and how you work, so buyers see a firm, not a logo.
Nothing goes on camera without your approval. We can leave out names and still give technical buyers real detail.
That is fine. We guide every answer, and the questions do the work.
No. The Strategy Map, Foundations and Complete are one-time. If you want steady content after that, Monthly Activation is optional, with a 6-month minimum.
Next step
Thirty minutes. You’ll leave with the buyer questions we’d put to your founder and engineers, and what your partner program might cover.
Book a free Proof Plan SessionOne day with your team. Two projects a month.
Backed by the Pillar & Frame Promise. Not ready to talk? Get a free Trust Gap Audit.
