Step 1
Strategy Map
$1,500
A survey, one call and a 12-month plan.
Credited toward Foundations within 30 days.
Prepared for
Video and photos for practices and clinics · Central Ohio
Patients choose care they can feel. We help them feel yours.
Your team gives great care, but new patients, future clinicians and donors don’t get to see it. We interview the people behind your care and turn their stories into videos and photos people can feel before they ever call.
You introduce the people. We handle the rest.
Bring in new patients- Hire clinicians
- Keep donors confident
- Little disruption to your day
- Bring in new patients
- Hire clinicians
- Keep donors confident
- Little disruption to your day
The problem
Your care is easy to feel in person. Online, it disappears.
Patients, clinicians and donors decide about you before they meet anyone. Most practices show them a logo, stock photos and the same promises as everyone else.
Even a great description can’t make someone feel cared for. Action follows feeling, and people call the practice that already feels familiar.
When a family cannot picture the first visit, they often call the practice they can.
What it helps with
Three ways it helps your practice.
Help patients choose you before they call.
New patients want to know who will care for them and what the first visit is like. Show them.
- Your founder or a provider on why they do this work
- A video that walks patients through a first visit
- Patients sharing their experience, with their written permission
- Real photos of your practice for your website and Google profile
Hire people who already know what the work is like.
Clinicians want to see the team before they apply. Your staff shows it best.
- Your clinicians on why they stay
- A video of a normal day at work
- Short videos for each job post
- Team photos
Keep donors confident from kickoff to ribbon cutting.
Donors stay confident when they see proof. They can’t walk a floor that hasn’t been poured, but they can hear from the people who will work on it.
- A campaign video for the kickoff and the gala
- Short videos for social media and donor emails
- The best quotes, ready for every letter
- Written pieces from the interviews
Our healthcare work
Story campaigns and video libraries for healthcare.
A fundraising story campaign for a hospital, a video library for a chiropractic practice, and a recruiting story campaign for a pediatric ABA therapy provider.
Memorial Health
One interview day. A whole campaign.
Emergency department capital campaign · seven speakers
Marion Chiropractic Center
Practice story
How the practice cares for patients
Marion Chiropractic Center
Patient story
Headache care, in a patient’s own words
Whole Kids Co
Recruitment film
Pediatric ABA therapy, told by the team
How it works · The Pillar & Frame Method
We plan it with you, frame your story and show you where it goes.
You introduce the people. We handle the planning, the scheduling and the filming day. Be as hands-on or hands-off as you like.
- 1
Pillars: we plan together
We make a story plan with you. On one call we work together on who you need to reach, what they need to hear and what we’ll ask. Already know what you want? We build on it. You approve the plan before we film.
- 2
Frame: we tell your story
We frame your story. We interview your providers, your staff and patients who choose to share, and film your space around your schedule so care keeps running. Our team is self-sufficient, so there’s little disruption to your day.
- 3
Deploy: you use it
You get it live, fast. We gather everyone’s notes into one list and edit until it’s right, so you skip the endless back and forth. Then you get a plan for where each piece goes: your website, Google, LinkedIn, emails and job posts.
The offer
Plan the year. Film it in one day.
Patients, clinicians and donors, planned month by month. Start with a Strategy Map and grow into the whole year.
Step 2
Foundations
$7,500
One filming day: 3 core videos, 6 short clips and 50+ photos, shot to your plan.
Includes the Strategy Map.
Step 3
Foundations Complete
$12,500
The whole year: 24 clips and 12 months of emails, check-ins, review requests and referral asks.
Includes the Strategy Map. Paid in 3 installments.
Step 4
Monthly Activation
$2,500 a month
We run the plan in our system and film fresh content every 6 months.
Requires Complete. 6-month minimum, then $2,000 a month.
Campaigns with more speakers or locations add days at $2,500.
The guarantee
The Pillar & Frame Promise.
We get it right.
If something isn’t right, we keep working on it until it is.
Book a free Proof Plan Session See every step, month by month
We take two projects a month. First come, first served. Not ready to talk? Get a free Trust Gap Audit.
What we take care of
You introduce the people. We run everything else.
Lining up people and filming schedules usually means a lot of back and forth. With us, you introduce the people and we handle the rest.
Your part: introduce a few people, then tell us what you think of the drafts.
Book a free Proof Plan Session| The task | Without us | With us |
|---|---|---|
| Scheduling | Weeks of back and forth to line up people, times and filming schedules | You introduce the people. We handle the logistics |
| Asking patients | Providers ask between appointments | We explain what is involved and make it easy to say no |
| On the day | Your team stops work to help run the shoot | Our team is self-sufficient. Little disruption to your day |
| Your time | It all lands on someone who already has a full-time job | Be as hands-on or hands-off as you like |
| Feedback | Rounds of notes from different people, and content stuck waiting | We gather every note into one list and edit until it is right, so content goes live fast |
Privacy and HIPAA
How we protect patient privacy.
We are used to working with compliance teams. Yours owns HIPAA and has the final word.
Your HIPAA process, followed.
Your privacy team owns compliance. We follow your authorization forms and collect every signature before anyone is on camera.
No patient information in frame.
Charts, screens, whiteboards and wristbands stay out of view.
No one in the background without permission.
We use closed rooms or quiet hours wherever we can.
Children and families.
A guardian signs for every child. Faces only with permission.
Real words, not scripts.
Your compliance team approves everything before it is published.
Anyone can change their mind.
We remove them from every piece, at no charge.
Who asks the patient?
You make the introduction. We explain what is involved, walk them through the paperwork and prepare them for the day. Anyone can say no.
Do you handle HIPAA compliance?
No. HIPAA compliance stays with your privacy and compliance team, and we are used to working with teams that own it. We follow your permission forms and policies, keep patient information out of view, and publish nothing without their approval.
How much of our staff’s time does it take?
Your point person makes a few introductions and shares notes on the drafts. Providers usually need about twenty minutes on camera.
Will filming get in the way of care?
No. We schedule around your patients and move interviews whenever patients need your staff.
Does this work for hospital campaigns?
Yes. Campaigns with more speakers or locations add days at $2,500 each, agreed on the first call.
Next step
See what one day could do for your practice.
In 30 minutes, tell us about your practice. We’ll show you what one day of filming could do for new patients, hiring and fundraising.
Book a free Proof Plan SessionBe as hands-on or hands-off as you like.
Backed by the Pillar & Frame Promise. Not ready to talk? Get a free Trust Gap Audit.